Releasing Some Press, PR Style

After writing my first press release I definitely learned a few details about marketing and public relations that I did not know before. The biggest, and I would have to say shocking, thing I learned was how expensive one press release is if one wants to have that message spread to a wide market. I was shocked to see that it costs 200-300 dollars for a press release 0n a more well known site. I can’t even imagine what a companies public relations department budgets just with costs like that.

I went with the cheaper, being a college student, option and used Free Press Release for my submitting my release to the public. With there free option, you are guaranteed search engine indexing, but nothing more than that.

My press release was about “The New Rules of Marketing and PR” by David Meerban Scott. In the book Scott elaborates the notion that old concepts in Marketing and PR are now being affected by “new rules” brought by an increase in social media innovation. The book works quite well with what is covered in class, and helps with understanding the concepts of how to get rich content to the audiences that we want reading it.

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