Google Adwords

My Google AdWords experience is one that I would say was not one of my better ones within the realm of Web 2.o technologies. After investing 15 dollars into the campaign, which I was not that fond of, I did not see any return in investment. I was scared giving Google my credit card information, as they already have 3 years of my life trends by sifting through my Gmail emails on their server.

Outside of the financial issue I feel that Google does allow those interested in advertising a very easy route of doing so. It is really easy for a user to define the scope of their campaign, as well as define the markets that they want to reach. I did like the idea of being able to choose what location in the country I could target my marketing. For smaller, local business’ it probably would help a lot because they know they won’t have customers from the other side of the globe.

In terms of bidding for words, I did not have any success with my ad coming up with any of my search words. I even placed a bid of 33 cents for my name, just to be disappointedby it not showing up. I may not have the advanced strategies in place, but I am sure with increased financial support I would be able to have it come up on a search for my name.

Overall, I think Google AdWords is a great online application for advertising, but for my blog I do not really think it is worth the investment for what I would want to get out of my blog. If I had a business model for making profits off of my site then I would defintely use AdWords for advertsing.