Social Media Superhighway

Twitter, Facebook, and LinkedIn all can contribute to the passing of information and networking of people in different ways. I have had Facebook since 2005 and initially used it to network with students at Michigan State and build potential connections for the working world after graduation. As many now see, Facebook has changed in its primary uses and now include many applications that do not include the same implementation model that it once did. Many of the current applications are for entertainment purposes and not as much networking. I plan on continuing using Facebook as it still hold the majority of the social media user market, but would say that I am striding towards using LinkedIn as my primary social network medium.

I find LinkedIn to be much more niche, and stirred towards what I really am looking for in terms of social networking for jobs and future career opputunities. In my opnion, LinkedIn is much more straight forward than Facebook, and gets to the point in terms of what you are on the site to do. It is very simple to upload resumes and input valuable information that could lead to potential employment.

I find Twitter to be like the last  player to be picked for the pick-up basketball team. Twitter’s  real-time short messaging service is found in both LinkedIn and Facebook, and is somewhat to simple in my opinion. I do not plan on using Twitter much as a social networking tool, and more for just fun and games. I can see how news can be pushed to others using Twitter, but I also feel that the use of RSS feeds are much more efficient, and compabitble with different servicies and programs.

Techno/Marketer

After doing an extensive search using Google Blog Search I was able to find a bog dedicated towards digital marketing and social media. The name of the blog is Techno/Marketer, and the author of the blog is Matt Dickman. He is the Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. This blog encompasses his ideas and opinions on topics concerning the marketing and social media  industries. In addition to his own posts on his blog, he invites others to become members of his Techno/Marketer team.

One of the posts that I found interesting on his blog focuses on how well people listen to social media. In the post, statistics were presented through a poll posted on the blog. The poll was able to present many characterisitcs about user behavior regarding how they listened to socia media. From that information Dickman was able to conclude that there are three keys to better listening. They are to find the customer and spend your time there, use technology to be more efficient, and create an ative listening plan. I found this to be a very interesting blog entry of Dickman’s, and one that brought some fresh statistics about what users of social media are looking for, and what they will listen to.