SEO ASAP!

Search engine optimization, or SEO, has become critical for publishers get their content visible for those who truly seek it. With the amount of content growing on the Web exponentially everyday, it has become hard for rich content to be visible at a greater rate and near the top of search engine results like Google’s.

What many experts in the field, such as David Meerman Scott, are saying now is is that it all comes down to content creation techniques, and content richness steered toward niche audiences. In addition, David elaborates on other key tips towards search engine success by having more developed content, better site structure, and influential public relations strategies.

After looking through the  tools provided by the New Media Drivers License I found the most beneficial piece of literature was the Search Engine Optimization Starter Guide. Before even reading the content of the pdf I felt the best idea would be to read SEO best practices from the market leader is search engine technology, Google. The best practices starter guide goes step by step through important code structures, if a developer, to writing the best for web viewing and search engine indexing as a PR consultant. The key points I took out of Google’s best practices was how to use headings tags appropriately, writting better anchor text, and optimizing the use of images on the site. I find that with blogging, tagging and linking has led to increased site hits.