January 31, 2009
My Google AdWords experience is one that I would say was not one of my better ones within the realm of Web 2.o technologies. After investing 15 dollars into the campaign, which I was not that fond of, I did not see any return in investment. I was scared giving Google my credit card information, as they already have 3 years of my life trends by sifting through my Gmail emails on their server.
Outside of the financial issue I feel that Google does allow those interested in advertising a very easy route of doing so. It is really easy for a user to define the scope of their campaign, as well as define the markets that they want to reach. I did like the idea of being able to choose what location in the country I could target my marketing. For smaller, local business’ it probably would help a lot because they know they won’t have customers from the other side of the globe.
In terms of bidding for words, I did not have any success with my ad coming up with any of my search words. I even placed a bid of 33 cents for my name, just to be disappointedby it not showing up. I may not have the advanced strategies in place, but I am sure with increased financial support I would be able to have it come up on a search for my name.
Overall, I think Google AdWords is a great online application for advertising, but for my blog I do not really think it is worth the investment for what I would want to get out of my blog. If I had a business model for making profits off of my site then I would defintely use AdWords for advertsing.
January 24, 2009
Out of the numerous Google aplications available to download, I chose Google Calender as my application to test. I thought this would be a good choice because of the importance of keeping on schedule in college. I had already registered with Google in the past and did not have to do much to begin using the application. Another reason why I chose Google Calender was that I have been struggling to find a service that would allow for ease of access on a mobile platform.
Google Calender is full of features that allow for extensive planning of one’s schedule and tasks. I really like the sharing feature, as my mother likes to know when the best times to call me are during the week. This feature also allows me to make certain events private, which is nice when you want people to know you are busy, but not really with what. One feature that I do not feel is that pleasing is the lack of categorization of events. To make things appear in different colors one must make different calenders to do so. It would be more efficient if there was a drop down menu to select an importance or event type.
My favorite feature of Google Calender is an extension from it to sync the calender events to Blackberry devices. It makes life a lot easier not having to enter calender information in seperate devices. I highly believe that I will continue to use the Google Calender application.
January 17, 2009
I enrolled in the New Media Drivers License course with the thought that it would increase the diversity of my
education while also adding real-life experience working with adversting based projects. I think that this course offers things that other classes don’t, such as current content about the advertsing industry, real life applications to learn with, and working with students from even larger backgrounds than those from Michigan State University. The course is taught by the CEO of Ingenex Digital, . I think that having someone who is currently working in the advertsing industry teaching the course allows for insight on subjects that a student may not get in a large lecture classroom with 300 students. I have worked in the field of technology since I was 13 years old and have seen firsthand how fast technologies change in a blink of an eye. I am hoping to gain knowledge with current best practices techniques when attempting to advertise with the current media platforms found in the market. So far having the ability to create a blog and add content to it is giving me hands on experience that already appears to be very valauble to what I want to do later in my career.
January 17, 2009
This evening there was need for increased iron in the dinner selection (we felt tired), and ironically “Iron” steak was the answer. Earlier in the week I had purchased it along with some other weekly grocery item essentials thinking I could make it with a very diverse selection of side dishes.
For this evening’s meal I chose to go more Italian with my herb and side selection.
THE PRIMI PIATTI
This consisted of wheat angel hair pasta with a light olive oil, tomato, and pepper sauce. After allowing pasta water to boil I cooked the angel hair for approximately 10-12 minutes until tender. While the pasta was cooking I prepared the sauce by first by adding olive oil, chopped red bell peppers, chile peppers, chopped garlic, and mushrooms. I let those ingredients fuse with the olive oil, creating an amazing aroma. I then added chopped tomatoes and some simple marinara to add some more consistency the sauce. Lastly, I added the pasta and tossed.
THE SECONDI PIATTI
To prepare the flat iron steak, I created a rub consisting of dark brown sugar, breadcrumbs, granulated garlic, Emeril Lagasse’s Essence, soy sauce, salt, and pepper. After mixing those ingredients on every part of the steak, I braised the meat on stove top in olive oil for around 20 minutes. After there was a nice darkening on the outside of the meat, I finely sliced and stir fryed it in the remaing juices and olive oil till cooked to liking.